Personal data
Updated: October 2025
This article on our privacy policy is intended to explain how Extrem Motorsport collects, uses and discloses your personal information when you visit, communicate with us, make a purchase on extrem-motorsport.com and generally use our Services.
For the purposes of this privacy policy, you are referred to as a user of our Services, whether you are a customer, a visitor to the extrem-motorsport.com website or a person of any status whose information we have collected in accordance with this privacy policy.
Please read this privacy policy carefully.
CHANGES TO THIS PRIVACY POLICY
We may update this privacy policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons.
We will post the revised privacy policy on this Site and update the date located near "updated".
Likewise, we will take all measures required by the legislation in force at that date.
HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION
To provide the Services, we collect personal information about you from various sources, as described below. The information we collect and use varies depending on how you interact with us.
In addition to the uses set out below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligation, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
PERSONAL INFORMATION WE COLLECT
The types of personal information we collect about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we mean information that identifies you, relates to you, describes you, or can be associated with you. The following sections describe the specific categories and types of personal information we collect.
INFORMATION WE COLLECT DIRECTLY FROM YOU
The information you submit directly to us through our Services may include:
• Contact details including your name, address, telephone number, and email.
• Order information including your name, billing address, shipping address, payment confirmation, email and phone number.
• Account information including your username, password, security questions and other information used for account security purposes.
• Customer service information, including information you choose to include in your communications with us, for example when you send a message through our Services.
Some features of the Services may require you to provide us with certain information about yourself directly. You can choose not to provide this information, but this may prevent you from using or accessing these features.
INFORMATION WE COLLECT ABOUT YOUR USAGE
We may also automatically collect certain information about your interaction with the Usage Data. To do this, we may use cookies, pixels, and similar technologies. Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, IP address, and other information related to your interaction with the Services.
INFORMATION WE OBTAIN FROM THIRD PARTIES
Finally, we may obtain information about you from third parties, including suppliers and service providers who may collect information on our behalf, such as:
• Companies that support our Site and Services, such as Shopify, carriers or banking services, without limitation of examples.
• Our financial processing agencies, which collect payment information (for example, bank account information, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with the products or services you have requested, in order to perform the contract we have entered into with you.
• When you visit our Site, but also when you open or click on emails we send you, or interact with our Services, information or advertisements, we, or third parties with whom we work, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries and cookies.
Any information we obtain from third parties will be processed in accordance with this policy regarding the management of your personal data and your rights.
HOW WE USE YOUR PERSONAL INFORMATION
• Provision of Products and Services.
We use your personal information to provide you with the Services in order to perform the contract we have entered into with you, including to process your payments, fulfill your orders, send you notifications relating to your account, purchases, returns, exchanges or other transactions, to create, maintain and manage your account, arrange shipping, facilitate any returns and exchanges, and other features and functionalities related to your account.
We can also enhance your shopping experience by allowing Shopify to link your account with other Shopify services you choose to use. In this case, Shopify will process your information as described in its Privacy Policy and Consumer Privacy Policy.
• Marketing and advertising.
We may use your personal information for marketing and promotional purposes, for example, to send marketing, advertising, and promotional communications by email, SMS, or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
If you reside in the EEA, the legal basis for these data processing activities lies in our legitimate interest in selling our products, in accordance with Art. 6 (1) (f) of the GDPR.
• Security and fraud prevention.
We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activities.
If you choose to use our Services and create an account, you are responsible for ensuring the security of your account credentials.
Therefore, we strongly recommend that you do not share your username, password, or other access information.
If you believe your account has been compromised, please contact us immediately.
If you reside in the EEA, the legal basis for these data processing activities lies in our legitimate interest in ensuring the security of our website for you and other customers, in accordance with Art. 6 (1) (f) of the GDPR.
• To communicate with you and improve the Services.
Finally, we use your personal information to provide and improve customer service.
This is in our legitimate interest to ensure our responsiveness, to provide you with efficient services and to maintain our business relationship with you in accordance with Art. 6 (1) (f) of the GDPR.
COOKIES
Like many websites, we use cookies. For detailed information about the cookies we use when operating our Shopify store, please visit https://www.shopify.com/legal/cookies.
We use cookies to operate and improve our Site and Services (including remembering your actions and preferences), to perform analytics and better understand user interaction with the Services (in our legitimate interest to administer, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor services, products, and advertisements on our Site and other websites.
Most browsers automatically accept cookies by default, but you can configure your browser to delete or reject cookies using your browser settings. Please keep in mind that deleting or blocking cookies may negatively impact your user experience and may cause some Services, including certain features and general functionality, to malfunction or become unavailable. Furthermore, blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.
HOW WE DISCLOSURE PERSONAL INFORMATION
In certain circumstances, we may disclose your personal information to third parties for the purpose of fulfilling a contract, for legitimate purposes, and for other reasons subject to this privacy policy. These may include:
• From suppliers or other third parties who perform services on our behalf (e.g., IT management, payment processing, transport management, data analysis, customer service, cloud storage, order processing and shipping).
• Business and marketing partners to provide you with services and, for example, to send you advertising. Our business and marketing partners will use your information in accordance with their own privacy policies.
• When you ask us to disclose or otherwise consent to us disclosing certain information to third parties, for example to ship products to you or through your use of widgets, social media or identifier integrations, with your consent.
• With our affiliates or within our group of companies, in our legitimate interest to run a successful business.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of service and to protect or defend our Services, our rights and the rights of our users or third parties.
We have disclosed the following categories of personal information and sensitive personal information about users for the purposes described above, in the sections "How we collect and use your personal information" and "How we disclose personal information":
RECIPIENT CATEGORIES
• Identifiers such as basic contact details and certain order and account information,
• Commercial information such as order information, purchase information, and customer service information,
• Internet or any other similar network activity, such as usage data,
• Geolocation data such as locations determined by an IP address or other technical measures
• Suppliers and third parties who provide services on our behalf (such as Internet service providers, payment processors, order fulfillment partners, customer service partners, and data analytics providers),
• Business and marketing partners,
• Affiliates.
We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.
With your consent, we share personal information only for the purpose of carrying out advertising and marketing activities, as follows.
WEBSITES AND THIRD-PARTY LINKS
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with us or that we do not control, you should review their privacy and security policies and other terms of use. We do not guarantee and are not responsible for the privacy or security of these sites, including the accuracy, completeness, or reliability of the information found on them. Information you provide in public or semi-public areas, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of such third-party platforms, without limiting our or any third party's use of it. The inclusion of such links does not, in itself, imply endorsement of the content of such platforms or their owners or operators, except as expressly stated in the Services.
CHILDREN'S DATA
Our Services are not intended for use by children, and we do not knowingly collect any personal information from children. If you are the parent or guardian of a child who has provided us with their personal information, you can contact us using the contact details below to request its deletion.
As of the effective date of this privacy policy, we do not actually know if we are "sharing" or "selling" (as defined in applicable law) the personal information of individuals under the age of 16.
SECURITY AND PROTECTION OF YOUR INFORMATION
Please be aware that no security measure is perfect or infallible, and we cannot guarantee "absolute security." Furthermore, any information you send us may not be secure during transmission. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.
The length of time we retain your personal information depends on various factors, for example, whether or not we need this information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
YOUR RIGHTS
Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute and may only apply in certain circumstances, and we may in some cases refuse your request as permitted by law.
• Right of access/to know
You may have the right to request access to the personal information we hold about you, including details about how we use and share your information.
• Right to delete
You may have the right to request that we delete the personal information we hold about you.
• Right of correction
You may have the right to request that we correct the personal information we hold about you.
• Right to portability
You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, under certain circumstances and with certain exceptions.
• Right to refuse sale, sharing or targeted advertising
You may have the right to ask us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered "targeted advertising," as defined in privacy laws. Please note that if you visit our Site while the Global Privacy Control opt-out preference signal is enabled, depending on your location, we will automatically treat this as a request to opt out of the "sale" or "sharing" of information for the device and browser you use to visit the Site.
• Restriction of treatment
You may have the right to ask us to stop or restrict our processing of personal information.
• Withdrawal consent
When we rely on your consent to process your personal information, you may have the right to withdraw that consent.
• Call
You may have the right to appeal our decision if we refuse to process your request. You can do so by replying directly to our refusal.
• Managing communication preferences
We may send you promotional emails, which you can opt out of receiving at any time by using the unsubscribe option in our emails. If you unsubscribe, we may continue to send you non-promotional emails, such as those related to your account or orders you have placed.
You can exercise any of these rights when indicated on our Site or by contacting us using the contact details provided below.
We will not discriminate against you if you exercise any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to your request.
In accordance with applicable laws, you may appoint an authorized representative to make requests on your behalf to exercise your rights. Before accepting such a request from a representative, we will require that representative to provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us.
We will respond to your request as soon as possible, as required by current legislation.
CLAIMS
If you have any complaints about how we handle your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us as described in the "Contact" section below, or to lodge a complaint with your local data protection authority.
For the EEA, here is the list of supervisory authorities responsible for data protection: https://www.edpb.europa.eu/about-edpb/about-edpb/members_en#member-fr.
INTERNATIONAL USERS
Please note that we may transfer, store, and process your personal information outside of the country in which you live. Your personal information is also processed by employees, service providers, and third-party partners in those countries.
If we transfer your personal information outside of Europe, we will use recognized transfer mechanisms such as the European Commission's standard contractual clauses or any equivalent contract issued by the competent UK authority, as appropriate, unless the data transfer is to a country deemed to provide an adequate level of protection.
CONTACT
If you have any questions about our privacy practices or this privacy policy, or if you wish to exercise any of your rights, please contact us via the contact form or send us a written letter to the following address: Extrem Motorsport – 3 avenue Gustave Eiffel – 66600 Rivesaltes – France.
For the purposes of applicable data protection laws and unless explicitly stated otherwise, we are the data controller of your personal information.